Dec. 2016

 

Bugatti MOC coffee machine is my second master project of collaboration.

 

The project of redesigning a coffee machine cooperates with Bugatti Trust, which exhibits the heritage of Bugatti family’s efforts. Considering of Bugatti is an identification of merit design, distinct appearance, transcendent material and comprehensive user experience, the outcome we were aiming for is not only an undersized, commercial-orientated coffee maker but also a device with a virtuous appreciation of aesthetic involvement and custom of preparing fresh coffee.  Under consideration of above conditions, to evoke the coffee-drinking civilisation in the upper-class market, redesigning a coffee maker for accommodating luxury coffee drinkers’ needs would offer a better opportunity to extend the brand of Bugatti as well as the coffee-drinking custom.